Hi. I’m Nat

I’m an analyst, strategist and user experience designer rolled into one, and I’ve spent the last 10 years helping organisations get results online.

p. +64 4 385 9072

e. natalie@decisiveflow.com

I come highly recommended

All my work comes from word-of-mouth and repeat business. My success depends on your success, so I work my butt off to increase your signups, donations and sales or make your website or app easier to use. As a result, people often write stuff like this about what I do:

“The whole lot is fantastic. As well as the final outcome, we've appreciated your communication, ideas and timeliness along the way. Clients of yours certainly get their money's worth!”

Peter Crawford - Fitzroy Beach Holiday Park

“The GPI provides comprehensive information, largely through its innovative website, about the overall health of the region and how it’s doing economically, environmentally, socially and culturally.”

Wellington Regional Council Press Release

I work with organisations of all shapes and sizes

I design blogs, websites, web apps and mobile apps. I work alone, slot into your existing team, or work with partners like Abletech to deliver end-to-end solutions. These are some of my existing customers:




My process is iterative and evidence-based so we make a website that works

1. We decide on the goals we want to achieve

2. I create a set of simple, clickable images that represent the end result

3. We sit down and test the designs with some real people. We set them tasks and watch to see where they run into trouble

4. I revise the images to fix the issues we found, adding more detail until we have a full set of final designs that detail exactly what will be developed

we develop a website or app that we know will achieve your goals

(I also add in some cool tools so we can keep testing the design as real people use it)



I’d love to work with you





Level 7, 186 Willis Street, Te Aro, Wellington
021 61 71 83
natalie@decisiveflow.com