
I co-founded Decisive Flow in 2005, after my first attempt at a web startup. Since then, I've been involved in several other startups, most recently My Tours, and All About The Story. Decisive Flow is the result of all that experience and my understanding of how people use the web and my strong belief that websites should be simple, easy to use and quickly return what you invest in them.
I came to Decisive Flow after leaving Canterbury of New Zealand. My chief aim there was to manage their international website and create web marketing campaigns that increased revenue - skills I tap into when helping all Decisive Flow customers. I generally take Natalie's wireframes and am responsible for most of the final designs you see in our portfolio.